DESIGN ELEMENTS

FONT:

A chunky font that’s clear to read and bold as well as using sparingly a cursive elegant font. Perhaps Century Gothic & French Script

COLOR PALETTE:

A contrasting color palette between background & font/graphic colors to make them stand out and appear bolder. The contrasting can be varied to apply emphasis on different levels to different portions of the typography and/or graphics.

SIMPLE GRAPHICS:

Not included

MOVEMENT:

Side scrolling movements, very little up-down movement of typography.

SIZE:

slight variation during video of typography size when applying emphasis to certain more important words but otherwise not used much.

ORIENTATION:

The typography should travel vertically.

SPEED:

The typography should travel at the speed to narrative moves so in the case of a spoken movie scene, not any faster than an average talking speed.

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