A chunky font that’s clear to read and bold as well as using sparingly a cursive elegant font. Perhaps Century Gothic & French Script
A contrasting color palette between background & font/graphic colors to make them stand out and appear bolder. The contrasting can be varied to apply emphasis on different levels to different portions of the typography and/or graphics.
Side scrolling movements, very little up-down movement of typography.
slight variation during video of typography size when applying emphasis to certain more important words but otherwise not used much.
The typography should travel vertically.
The typography should travel at the speed to narrative moves so in the case of a spoken movie scene, not any faster than an average talking speed.