Market Research – tour guide operating in Dunfermline offering tours.

Target Audience – older generations interested in history and heritage, retired couples with an interest in history, however younger generations who like history might become more involved with the use of technology in the process. Special Interest Tourists (SIT’s)/ Culture Tourists who are looking for Scottish History tours. These people will either be locals looking to learn more about Dunfermline, inbound tourists from overseas, and domestic tourists from Britain.

There are ebook existing on Dunfermline history, not necessarily tourist based though –



The pricing of these is on average £7. Our ebook would be priced around that if not cheaper. this is an interactive ebook about cats. The method used to produce this can be replicated in a similar way to create our ebook on Dunfermline.

The amount of ‘interactive ebooks’ is limited in comparison to regular travel guides. This might be due to lack of interest of lack of people knowing they even exits. this is a similar idea using the characters and world or Sherlock Holmes.

I can’t find Interactive EBOOKs for travelers so there’s clearly a gap in the market for these, specifically an area like Dunfermline where there’s a limit in general to reading material, never mind an interactive ebook.

The ebook itself could increase tourism if there is media coverage on the subject – an interactive ebook for the area is a new thing that hasn’t been seen many places else. It could revise the way tourism is delivered starting with Dunfermline.


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