videos are normally stored a little differently and have to be embedded – this is done through uploading to a host site, such as youtube, then copy and pasting a provided embedded html line into your web page which will allow the video to appear on your webpage as video rather than link. Your video, preferably, should be a .avi file saved like this –
Use a program such as Premiere Pro or Sony Vegas Pro, go into ‘File’ then ‘Export’. Click ‘Media’ that will appear in another menu. Edit the ‘Output Name’, make sure you are saving as .AVI and that ‘Preset’ is at PAL DV and click the ‘Export’ button at the bottom of the page. Wait for it to export then upload to a website as said above such as Youtube or Vimeo.