The idea is of a game machine – start with a coin being inserted and the screen loading. The load screen follows into the game itself and then the character appears giving brief instructions, eg. ‘Chop down tree’. The character dies after selecting a tool and falling to the ground, losing one life. The game reloads with 2 lives and maybe another setting. The characters gives the instructions to set fire to the house, but ends up setting fire to itself and then losing another life. A menu appears asking if user wants to quit game. They select yes and then the ‘you lose’ screen appears and then back to ‘insert coin’.
Other arcade examples include –